• Agents → Convert leads into prospects.
• Product Lead → Convert prospects into opportunities (organize and conduct demos).
• Sales Lead & Business Developer → Closes the deal.

🚀 Reward Structure

Stage 1 – Agents: Lead → Prospect

Goal: Generate high-quality prospects (Prospect: leads who express interest and agree to a demo or request a site visit).

🔹 Reward Structure (paid monthly)

• KES 400 per qualified prospect
• Performance Bonus: (Paid quarterly)
  • 10 prospects who attend a demo or request a  site visit = Extra KES 3,000
  • 20 prospects who attend a demo or request a  site visit = Extra KES 7,000
  • 30+ prospects who attend a demo or request a  site visit = Amount TBC

✅ Attributes**:**

✔️ Encourages lead quality rather than volume.

✔️ Ensures timely follow-ups to prevent lost leads.

Stage 2 – Product Lead: Prospect → Opportunity

Goal: Deliver high-converting demos & Proposals that turn opportunities into paying customers.

🔹 Reward Structure

• KES 500 per successful demo conducted (a decision-maker must attend the demo).

✅ Attributes**:**

✔️ Encourages engaging, well-prepared presentations.